Jack Watson

Eugene. January2021

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Eugene logo, script text, vintage style cartoon kid wearing a bowtie and tin foil hat, light curly hair, holding a tinman burger, monotone red, halftone dots.

Home of the Tinman Burger

Located inside of the BottleHouse Brewery’s Westside location, Eugene is Home of the Tinman Burger, a fan favorite local specialty. The branding is playful and friendly, tying into their sibling restaurant LouieQ at the BottleHouse Brewery’s Eastside location.

Eugene shirt mock-up on the left, red collar, white shirt, Eugene logo on the left side. Eugene menu mock-up on the right, Eugene, Home of the Tinman Burger" logo on the top, two columns listing out menu items. Burger and veggie illustrations. Contact information at the bottom. Mock-up is on a clipboard.

Color Palette

Eugene color palette, red and purple
Eugene logo in purple on a brown cardboard carry out box on the left. Veggie and burger art on the right, monotone red, halftone pattern.

We also created packaging and stationary designs for them. Carry out boxes, stickers, business cards, window decals, signage, a neon sign concept, banners, and more. We did the full menu design for the restaurant as well as their catering menu.

Left fish and carryout box art, monotone red, halftone circle behind. Right, Eugene business card mockups, red with Eugene logo type front, back, Eugene logotype with burger art.
Eugene text as a neon sign mock-up over dark purple background. Exploded view of burger art on the right side, monotone red with halftone textures.

Typography

Eugene fonts, 56th Street and Nunito

Sketches

Sketches for Eugene character and logo.

Interior

Eugene restaurant interior, chalkboard sign on the left with menu items, kitchen window, on the right large Eugene sign. Wood paneling and wood tables with metal bar stools.