Below you’ll find a collection of all of the Illustrator Creative Challenges on Adobe Live for January 2024. The starter files, videos, and final art are included, if you want to create along with me!
Brand Discovery
Foundations Challenge; Create a brand statement, and develop a moodboard, colors, and fonts based on your statement. Explore color palettes using blends and recolor art.
Color Palette & Fonts
Logo Ideation, Sketching to Final
Logo Challenge; Use shapes and guides to plan your logo composition, and create variations using shapes to “fit” your logotype or logo mark into the space.
Building a Logo Family
Branding Challenge; Design a consistent set of logos for a brand identity including different type lock-ups, a submark, 1-color, full-color, light, dark, and mid-tone variations.
Product Concept Mock-ups
Marketing Challenge; Use your own photos or Adobe Stock with the mock-up tool in Illustrator to apply your logo to products or packaging concepts that align with your brand’s services.
Challenge Recap
A community livestream where we celebrate your work with live Q&A!