Opportunity Lake County is a community organization focused on developing the future workforce in Lake County through education, training, and career advancement. They are a sub-brand of Jobs Ohio. Along with a new brand they needed a new website to promote themselves. The goal being to grow the workforce in Lake County with young professionals potentially looking to move to the region, to see what features and amenities are available.
Personas
With people at the forefront of their mission, we developed a list of personas and their goals to center the website content and structure around. These personas would be looking to perform certain tasks when visiting the website.
Purpose Statement
The brand statement was written as the brand’s purpose with three main pillars, connect, create, and captivate, all relating back to the target audience and the goals for the project in some way.
Wireframes
The wireframes for this project were very traditional, for desktop and mobile. Even at this phase we were thinking about the design system that would be used with repeating components.
Final Designs
The final designs really come to life with the final branding applied, as well as the color system for the different industries. The script font creates a really unique, eye-catching element for the headers.
