Louie Q | Branding & Identity. July 2020

Louie Q features a “Tex-Mex barbecue” menu served as to-go “picnics in a box”. The branding is playful and friendly, tying into their sibling restaurant Eugene at the BottleHouse Brewery’s Westside location.

LouieQ logo is a cartoon donkey head done in a halftone style. Several other illustrations were done to complement the brand, including a taco, mortar and pestle, chips, and a halved avocado.